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Home /  Blog / Branding Advice / What makes Printed Wristbands so Effective?

What makes Printed Wristbands so Effective?

7th February 2019 in Branding Advice

Printed wristbands are one of the best promotional products for businesses and charities, but what makes them so effective?

Wristbands enhance experiences

Events and festivals are highly aesthetic experiences. On top of seeing multiple shows (or whatever it is you’re at the festival to see), the event itself is a bit of a spectacle – food trucks, tents, sculptures and art installations and some pretty amazing people watching. And wristbands pack a big punch in a small package. For fans, these wristbands, are way more than just a ticket.


Fans of the event or festival can be found wearing these wristbands for days, weeks and even months after the event as memorabilia to remind them of it, the friends they made, the new experiences they had.


Printed wristbands are a low-cost promotional product for any marketing campaign. Printed wristbands provide an excellent way for businesses to promote their brand at events like trade shows or exhibitions. A free giveaway will help to build relationships with potential customers and will give them something to remember you by.

Raising awareness

A great way for charities to get their message across whilst making donations. By offering wristbands it will encourage people to donate as they know they’ll receive something in return. Wristbands can be printed in bright colours, ensuring your design will really stand out.


Wristbands provide extra security at busy festivals/concerts. Tickets can come in the form of a wristband, which is less likely to be lost than a paper ticket. Wristbands can also be worn for the duration of the festival. Many wristbands are tamper-resistant, so you can ensure the right people are attending an event. Festival-goers will keep the wristbands even after the festival as a personal keepsake.


Another way wristbands can be used are on school trips. Phone numbers can be printed on wristbands and if a child gets lost they can easily be recovered. Hospitals use wristbands help make sure patients receive the right treatment.

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