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Benefits of Using Promotional Products In a Marketing Strategy

11th March 2022 in Advice

Running a business comes with its own set of hard decisions. For example, should a business spend thousands on a 30-sec advertisement or a few hundred on promotional T-shirts? Promotional products may seem like the old way to go about things. But in reality, they are still around because they are very effective. Around 88% of promotional product recipients remember the advertiser's name. This means businesses can enjoy better brand awareness at a much cheaper cost than through other advertising methods.

Can Promotional Products Bring in Business?

Every marketing strategy has one core goal: Lead generation. And using promotional items is one of the most efficient ways of generating new leads. Surveys have found that almost 85% of the recipients do business with the advertiser on the promotional product. Promotional marketing helps a business become a "name to remember" in the minds of its customers. The next time they choose to buy, they inevitably prefer the one that they recall and appreciate.

How Do Promotional Products Impact Marketing Budgets?

Promotional products are more than just a marketing gimmick. They add value to a business without costing a ton of money. Promotional marketing offers maximum visibility with minimum investment. It allows enough room to experiment with a marketing strategy, with different branded products, without burning a hole in your budget.

How Do Promotional Products Generate Brand Awareness?

A promotional product is a strong tool in subliminal marketing. People are likely to remember the brand of the last mug they drank coffee in. Almost 9 out of 10 of them can recall the company that gave them branded promotional products. And everyone loves a good free promotional product with high utility. This usability is eventually the core reason why promotional branding creates maximum brand recall. When customers see a brand logo often, they end up building a connection with it. And this long term exposure not only creates brand awareness but also sustains it for a considerable time. It's no surprise that promotional products are ranked the most effective form of advertising across all generations. (Source: PPAI).

Do Customers Go For Repeat Purchases?

Customers often purchase from their comfort zone. They like buying from brands they can identify with. Promotional products create goodwill with the customers; they create a bond. Nearly 100% of consumers say they are willing to go out of their way to get a promotional product. (Source: PPAI). Brands that remain in a customer's memory are more likely to enjoy repeat purchases.

How Do Promotional Products Give Value To The Customer?

Brands that go above and beyond just transactional selling last the longest. When a business consistently provides practical items to its customers, they make their customers feel valued. And this ends up leading to brand loyalty. Customers prefer buying from a business because they connect with it on an emotional and personal level. And branded promotional products provide this functional and emotional value to your customers.

The Best Promotional Products to Use In Marketing


Promotional coffee mugs and travel mugs are some of the best-branded items that can be added to any marketing strategy. They come in various varieties, colours, and designs, and offer plenty of space to print your logo, name, and message in bold. Thanks to their high utility, mugs make for a great first choice for a promotional product.


Pens are some of the oldest and most effective branded items that have a high recall value. There are several categories to choose from, such as plastic pens, metal pens, corporate pens, and more. These have a high spontaneous recall ability as they are used almost throughout the day in work set-ups and educational institutions. And they can be customised to meet specific branding guidelines and styles.


Promotional bags are great for creating a long-lasting image as a trusted & reputed brand in the market. Whether it is shopping bags, travel bags, or sports bags, they can benefit all businesses in improving brand awareness and lead generation.

EverythingBranded is committed to helping businesses make the most of their promotional marketing strategy. We offer a whole range of customised promotional products that can help brands stand out and make a powerful impact on their customers.

Strengthen your brand perception with promotional products

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