2nd October 2018 in Advice
Internal marketing is the promotion of a company’s services and products first and foremost to its own employees. The idea behind it is employees who are enthusiastic about their company believe in and understand the company’s goals and vision are more likely to share that enthusiasm with others. This makes internal marketing an important part of external branding and marketing efforts. A customers’ attitude towards a company is not just based on the product/services it provides, but the overall experience they have with the company. A customer with a query may have to interact with various employees in different departments, possibly an exasperating experience for each side of the party, however, if an employee is an eager representative of the brand then the customer is more likely to have an enjoyable experience due to better customer care given by a happy employee.
Internal marketing is not about selling or initial financial gain, but about effective and inclusive staff management, motivation, and leadership. It is the manager's job to ensure that these standards are met and employees feel happy and supported.
A study was recently conducted to assess the impact of using promotional products as internal marketing. It was observed that the frequent use of promotional products not only increases work performance and a more positive employee attitude. The results also indicate that the use of this type of internal communication can dramatically increase sales. Those salespeople receiving the promotional products each week generated 40% more new transactions than before.
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