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The Effectiveness Of Promotional Products

1st March 2022 in Advice

Take a minute to look around your home or office, and you will likely find at least one promotional item. That is how popular they are! TV and radio adverts, billboards and other forms of advertising may help businesses expand their reach to an extent. But none are as effective and expansive as promotional products. From companies and government organisations to political parties and educational institutions, everyone uses promotional products to increase their reach and win over their people's hearts. No matter the nature of your business, giving away branded merchandise can help you stay in the minds of your customers and target audience for years to come.

The results of an in-depth national survey into the power of promotional merchandise in the UK by the British Promotional Merchandise Association (BPMA) showed that promotional products delivered an equal ROI to print and TV advertising and a higher ROI than radio and outdoor advertising. These findings are a clear indication of the cost-effectiveness of promotional merchandise in comparison with other advertising mediums.

Making a Great Impression

An efficient marketing strategy helps a brand make a positive impact on the customers and entice them to make a purchase. Since the first impression is often the last, companies need clever marketing strategies to make a long-lasting impression on their existing and potential customers. Fortunately, promotional marketing can help businesses achieve this goal at a relatively low cost!

In another research study by the BPMA, around 51% of the people surveyed said that receiving promotional items would make them more likely to use that company in the future, and 52% said they were more likely to recommend a company's services if they received branded merchandise. These results show that promo items are effective in helping businesses make a good impression on their customers, as well as influencing their purchasing decision.

Improving Brand Awareness

Even when it comes to improving brand awareness, promotional products fare better than other advertising and marketing channels. Over 95% of people surveyed by the BPMA believed that branded merchandise increases a company’s brand awareness. In this digital age where we are bombarded with hundreds of marketing messages on social media and other online channels, promotional products can help cut through the noise and help you form an emotional connection with your customers. Moreover, the low cost of impression and longevity of promo items makes them one of the most far-reaching and long-lasting marketing tools that can increase brand awareness for decades.

Why Choose Promotional Marketing

The biggest reason why promotional marketing is still the preferred marketing strategy for many companies is its ability to help them achieve multiple business goals. From creating a great impression and improving brand awareness to influencing buying decisions and increasing customer loyalty, promotional marketing can effectively help deliver on all fronts.

Not just us, but a majority of marketers also recognise the power and potential of branded products to help companies grow and succeed. Over 50% of marketers surveyed by the BPMA felt promo items were the best medium of advertising to get clients to take the required action as compared to only 19.4% who voted for TV. Similarly, over 58.6% believed branded merchandise to be best suited for invoking loyalty towards an event or cause, as compared to only 16.5% who felt the same about TV advertising.

Promotional products are the only medium of marketing that is well-loved by both, the marketers and the customers. It is what makes them the most effective marketing tools for any business. Need help deciding which promotional products are ideal for your brand? Get in touch with our branding experts on 0116 3660052.


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