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Home /  Blog / Branding Advice / 5 Reusable Promotional Products That Won't Harm The Earth

5 Reusable Promotional Products That Won't Harm The Earth

6th August 2018 in Branding Advice

Now, more than ever, consumers are demanding that companies adopt sustainable practices throughout their business.  In an effort to change our ways when companies in the past have heavily relied on frivolous promotional products that quickly end up in landfills, we want to promote a more sustainable approach through reusable marketing collateral.

We all have a responsibility to look after our planet, with previous generations now in agreement it could've gone better- but the past is in the past. Apology accepted, moving forward.

All businesses should invest a portion of their marketing budgets in promotional items. Branded products increased brand exposure, gain favour from potential customers, and achieve immediate and ongoing promotional benefits. But which promotional products can benefit not just you, but the planet and generations to come?

1. Reusable Bags                                                                                                                    

The days of single-use plastic bags is officially over! 2015 brought The Plastic Bag Tax and with it a 90% reduction in the use of plastic bags, with retailers and shoppers opting for reusable and eco-friendly bags. Not only are they sturdier and less likely to rip when carrying a heavy shopping load, but a well designed reusable bag can become a fashion accessory for your customer, ensuring your brand is seen wherever they go. The life span of a reusable bag can exceed 5 years, and when the time comes to lay it to rest, the fabric will naturally degrade back into the earth, and you walk away with a clear conscious,  leaving behind a trail of green footsteps.

2. Reusable Water Bottles        

The best promotional products are useful to the people who get them. The importance of drinking water is now a renowned fact, your business name or logo on a reusable product promotes your green impact, a simple statement about your concern for the environment. 1 plastic bottle can take up to 450 years to degrade, and because of this, now widely condemned due to the environmental damage they cause. Reusable water bottles surged in popularity because they help to reduce waste and promote a healthy lifestyle for your customers.

3. Eco Pencils

We like to think of our range of recycled promotional pencils as 'upcycling'. From the weird to the wonderful, they are made from wild and whacky materials from old CD cases to old denim jeans. The recycled money pencils are a great way to make any Accountant look exciting. Branded with your Bank, Charity or organisation, they are a great giveaway that will go a small way to saving the planet, and keeping your name in the hands of your customers.

4. Flowerpot Advert

Because who doesn't like flowers? The Flowerpot Advert encourages consumers to directly interact with nature, and provides a purely joy based product to gift your customers. The flowerpot is biodegradable, and mixed with petunia seeds in a plain recycled cardboard presentation box.

5. Reusable Coffee Cup 

It is estimated that 2.5 billion takeaway coffee cups are thrown away every year in the UK, and they are practically impossible to recycle, not good. Your brand can fight the battle against waste, with the help of reusable cups. Not only does it promote your business during your morning commute, when surrounded by potential customer/clients, but it can prove to be kind on your bank balance as well with most coffee shops offering a discount for customers providing their own cups!


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