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Popular Marketing Techniques for Businesses

3rd April 2023 in Advice

Marketing is an essential part of any business strategy. It helps businesses to reach out to their target audience, build brand awareness, and drive sales. There are several marketing techniques that businesses can use to achieve their marketing goals. In this blog post, we will discuss three popular and effective marketing techniques: Promotional Products, Social Media, and SEO.

Promotional Products

Promotional products are an excellent way for businesses to increase brand awareness and loyalty. These products are typically branded with the company's logo or message and given away to customers and prospects. Promotional products can be anything from bags, hats, and keyrings to more expensive items like electronics and corporate gifts.

One of the benefits of using promotional products is that they are tangible items that people can use and keep. This means that the brand message stays with the customer for a longer time. Additionally, promotional products can be used as a thank-you to customers, which can help to build loyalty.

At EverythingBranded, we are specialists in promotional and branded products – from branded drinkware to promotional pens to branded clothing, we can help your business choose branded products for your next campaign!

Social Media

Social media is a powerful marketing tool that can help businesses to connect with their target audience. Platforms like Facebook, Twitter, and Instagram provide businesses with a direct line of communication to customers and prospects. Social media marketing involves creating content that is engaging, informative, and shareable.

One of the key benefits of social media marketing is that it is cost-effective. Unlike traditional advertising, which can be expensive, social media marketing can be done with little to no budget. Additionally, social media marketing can be highly targeted, which means that businesses can reach the right audience with the right message.

At EverythingBranded, we are incorporating social media into our marketing a lot more than ever before. We are currently focused on growing our Tiktok, YouTube, Instagram, LinkedIn and Facebook channels.


Search engine optimization (SEO) is a technique used to improve a website's visibility in search engine results pages. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo.

One of the key benefits of SEO is that it is a long-term strategy that can provide a high return on investment (ROI). Unlike other marketing techniques that may only provide short-term results, SEO can continue to drive traffic to a website for months or even years after the initial optimization is done.

Additionally, SEO is highly targeted, which means that businesses can reach the right audience with the right message. By optimizing their website for specific keywords and phrases, businesses can ensure that their website is visible to people who are actively searching for their products or services.

We at EverythingBranded do a lot of SEO work to help our pages get to the top of your results page, making your search for branded merchandise 10x easier! To learn more about SEO, we’d suggest this guide by Google and this article by Search Engine Journal.


Promotional products, social media, and SEO are just three of the many marketing techniques available to businesses. Each technique has its own benefits and drawbacks, and businesses should choose the techniques that best fit their marketing goals and budget. By using a combination of these techniques, businesses can increase their brand awareness, connect with their target audience, and drive sales.

Strengthen your brand perception with promotional products

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