10th March 2022
U.N Data suggests that we are losing 4.7 million hectares of forests every year. That’s alarming and calls for immediate action. Earth Day is celebrated every year on 22nd April for this very reason – to raise awareness about global climate change. Now, more than ever, firms need to become more environmentally conscious and promote a sustainable lifestyle at every opportunity. Over the years, Earth Day has become more than just an awareness event. It is also a great opportunity for eco-conscious brands to show how much they care about the planet and are willing to make actionable changes. If you are one such business that wants to make a positive impact on the environment and your customers, giving away eco-friendly promotional products is the best way to go.
Types of Eco-Friendly Promotional Products
Eco-Friendly Promotional Bags
Bags are everyday essentials - whether they are for shopping, groceries, or keeping your personal belongings. You can hand out branded tote bags or promotional jute bags as part of your green marketing strategy. A custom printed promotional bag with your brand’s name does more than just promote your business. It reduces the need for single-use plastic and has a better, greener impact on the environment. Branded eco bags are also an economical way to promote your brand far and wide. They go wherever your customers go and expose your brand to a whole new audience each time.
Drinkware is a daily use product that ranks high in functionality. Sustainable bottles, tumblers, mugs, glasses, and flasks make for great promotional products as they are omnipresent. You get ample printing space and unique patterns to represent your brand creatively. Your eco-friendly drinkware will not only earn you some brownie points but also encourage your customers to adopt more sustainable practices – making it a win-win situation for everyone, including the planet.
Do you know how harmful regular pens are to the environment? The pen’s plastic bodies are not recycled, and when dumped, they take several years to decompose. Distributing eco-friendly pens is a great environmental-friendly initiative – and also sheds a good light on your brand. They can be custom printed with your logo and brand name. They make for great giveaways during indoor and outdoor events, workshops, and trade shows.
Benefits of Opting for Green Marketing to Promote your Brand
Going green is good for business in more ways than one.
• It encourages recycling. Your products set an example for your customers to be more sensitive about their shopping decisions. After using your recycled products, they are more likely to make a conscious decision to purchase more sustainable items.
• It will earn you brownie points and improve your credibility. Customers appreciate businesses that put their money where their mouth is. By distributing eco-friendly promotional products, you make them appreciate your efforts in working towards the betterment of the earth.
• It provides you with an opportunity to enter an untapped market. Green initiatives are booming, and more businesses will adopt these practices in the future. If you start early, you can get ahead of your competition in creating an impact on your market.
We, at EverythingBranded, have a wide range of eco-friendly promotional products that can be customised with your company logo and details. We love to work closely with environmentally conscious clients and have several years of experience working directly with wholesalers and marketing agencies. If you are a sustainable or an eco-conscious business or someone looking to become one, get in touch with us.