Which Promotional Products are Best for Your Brand?

Promotional products are an efficient and cost-effective way of promoting your brand to increase awareness and growth.

According to the BPMA (British Promotional Merchandise Association) seven in ten marketers incorporate promotional products in their campaigns to increase brand awareness. With over 3,900 suppliers in the industry it is important you find the one that works best for your marketing campaign, with the most effective promotional products for your business. Choosing the right promotional product is not an easy task, there are a number of things you need to consider before deciding on what promotional product to invest in.

Who is your target audience?

Knowing your audience is the one thing you need to know before starting any marketing campaign. Things you need to consider:

• Are they male or female?
• What is the age range?
• Where do they come from?
• What industry are they in?

All these factors can help you decipher what will best suit your demographic. When it comes to branded products, women are more likely to use bags, writing equipment or calendars whereas men prefer branded clothing such as hats and shirts.

What are you promoting?

The product or service you offer is a key factor in deciding what promotional products is best for your business. For example, if you are a bakery, you could use promotional products that relate to baking, such as utensils, mixing bowls, cupcake cases etc. Having a promotional product that relates to your business will make it easier for customers to associate it with your brand.

What is your budget?

Some promotional products are more expensive than others. You need to work out your budget and the expected return on investment in order to choose the right product for you. Having a clear understanding of what your audience want and what will best promote your business will increase your return on investment. Additionally you will have to consider the amount of promotional products you will need. If you are looking for trade show giveaways you will likely need more than if you are wanting branded corporate gifts.