Since 1967 Leicester Riders have won countless trophies including the British Basketball League title 6 times, Everything Branded were pleased to enter into a partnership in October 2022 to become their official merchandise supplier, joining a strong lineup of existing sponsors.

British basketball is in a huge growth phase with investment coming into the league from the USA, new senior appointments within its national league and governing body and ever-increasing viewing figures across Sky Sports and its own dedicated streaming services.

Partnering with a club with such a strong history was an easy decision to make as the coaches, players and fan's passion and commitment shine through at every game as well as the phenomenal work undertaken by their community teams and partners to ensure as many people as possible get to enjoy basketball.

Everything Branded work closely with the Riders team to provide a range of game night giveaways across the season as well as ensuring stock of fan favourites such as foam hands, waterbottles and t-shirts are always available both at the arena and for online orders.

The Everything Branded team have also been keen to support in other ways including content creation, label and packaging design and ensuring regular support at home games with staff and customers enjoying the excellent hospitality offered by the club.