British Touring Car Championship attracts viewing figures in excess of 17m across ITV1 and ITV4 and combined with 40,000+ fans attending each of the 10 rounds, Everything Branded were keen to make a move into the sport by Sponsoring Aron Taylor-Smith who drives for Power Maxxed Racing.

Árón is a multiple BTCC race winner entering into his ninth season of most competitive championship in British Motorsport. Árón began his motorsport career in Ireland, quickly becoming an Irish Kart champion before stepping into the Clio Cup. Along his way he has won races at infamous circuits such as Monza and Imola before returning back to the UK.

This new partnership gives Everything Branded access Árón’s impressive network of sponsors and the opportunity to network across the season whilst providing support and inspiration to him and the team with regards new product ideas and innovation.