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Marketing Your Start-Up Business

25th April 2018 in Branding Advice

Starting a business can be a daunting task and knowing how to market yourself to ensure success is one of the stumbling blocks you're likely to encounter.

The majority of people think of digital platforms when it comes to marketing, however, one of the most steadfast and cost-effective ways of marketing your business remains to be promotional products. Promotional merchandise helps people to remember a brand name. Most individuals won’t be able to recall your business information from a flyer but if you were smart enough to invest in branded coffee cups, one that still sits in their kitchen, this will prove as a great memory refresher. No matter the budget of your marketing campaign, there are promotional products that can generate impressions in day to day life for each and every industry. Check out some of our ideas on how to grow your small start-up business:

How to Use Promotional Products in Your Marketing Campaign

Promotional products are a cost-effective way of spreading your message, but how can you use them in your marketing campaign? With so many promotional products to choose from, from pens to BBQ sets, there are branded products for every budget and every occasion, it's a matter of finding the right one for you. If you are a start-up business, you'll be looking to invest in smaller items that you can use as giveaways in order to raise awareness. Items that you can hand out, perhaps at your big opening event, that represent your brand without breaking the bank.

EverythingBranded Promotional Products

Novelty items, such as our Wheelie Bin Pencil Sharpener, are perfect for waste and recycling businesses, or even businesses that are conscious about waste and the environment. Unusual products such as this are bound to make an impact, whenever potential customers use it. For those with a target audience that will likely be based in an office environment items like this Stress Computer Buddy, two promotional products in one! The stress ball element is designed as a friendly caricature with 'hair' that can help clear away debris from your keyboard or desk area. Both these promotional products are cost-effective and memorable, helping to define your brand amongst your target audience. Once you have regular and loyal customers, promotional gifts are an ideal way of building and maintaining relationships. Items such as Wine Sets are an excellent gift for longstanding customers and a brilliant way of showing your appreciation.

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