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The Top 5 Tote Bags For Effective Promotional Marketing

8th March 2022 in Branding Advice

Choosing an effective and affordable promotional product to attract your customers' attention can be tricky. But customised tote bags can give you the desired results. It is because they can be customised to suit any branding and can help a business stand out. The large surface area provides you plenty of room to print eye-catching and aesthetically appealing designs to promote your brand. Totes have gained popularity in recent times due to their functionality & versatility in terms of utility. Whether it is going to work or college, hitting the gym, or grocery shopping, tote bags are a smart choice for carrying your stuff. This also makes it the best promotional product that can have an exponential impact on your brand visibility. And the best part is, if you are keen to use a tote bag to connect with your brand, there are various options you can choose from. To help you get inspired, here are the Top 5 tote bags you can include in your marketing campaign that can help achieve your goals.

Recycled Cotton Tote Bags 

Recycled tote bags are a great way to promote your brand and connect your business to a broader purpose. These bags are excellent for the environment and show that the brand believes in a noble cause since they help cut down single-use plastics. Recycled cotton tote bags, which can be customised and branded to high-quality, are an efficient marketing tool for any company looking to increase brand awareness. Your logo could be placed on the tote pocket sleeve or as a big logo right at the centre to ensure maximum visibility.

Canvas Tote Bags

Canvas tote bags are environment-friendly, easy to maintain, and suitable for individuals of all ages. They're made of a durable material that can resist a lot of wear and tear. Canvas tote bags are one of the best types of promotional products because they can last for years due to the durable material. Furthermore, the canvas is a fantastic fabric for printing; it retains colours exceptionally well, and the ink does not fade, crack, or rub off. This makes it the perfect material to print your logo/ tagline without worrying about it washing off.

Leather Tote Bags

The leather tote bag is constructed of pure, high-quality faux leather and adds a great aesthetic appeal. If your company specialises in women's products, a leather tote bag as a promotional item can work wonders. The look and feel of leather tote bags always suggest luxury and class. Moreover, this material can withstand severe handling and does not easily collect dirt. The prints on these, whether logo, tag line or another brand message, last long and do not wear off easily. This ensures a high brand recall value for years to come at minimal costs.

Jute Tote Bags

Because jute sources from plants, it has a low chemical composition and carbon footprint. It is reusable, recyclable, and biodegradable. These bags are usually used for heavy carrying, which makes for a great promotional product due to added utility. Jute also has a natural, rustic look and rough texture, making the tote bag aesthetically appealing. They can catch the attention of hundreds of potential customers with the right kind of promotional design.

Non-Woven Tote Bags

Polypropylene fabric is commonly used in non-woven packaging bags. These bags are soft, smooth, water-resistant, and lightweight. They are great in terms of longevity. Thus, your brand remains visible for years to come. They're a great choice for a promotional item since they can be easily moulded into various shapes and sizes and can be customised to fit your brand design. A full-colour printed; non-woven tote shopping bag could be just what you need to get people to notice your company.

In any brand-building effort, custom tote bags are among the best and most economical purchases you can make. With EverythingBranded's vast tote bag collection, you can select the one which complements your business and ensures maximum visibility for your brand at the best price. To find out more about using tote bags as promotional products, call us on 0116 3660052 today!


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