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Using Branded Pens to Promote Your Business

2nd February 2022 in Branding Advice

Whether you’re a business or an individual, you’ve probably seen and used at least a few promotional items in your life. Such is the power of promotional products that over 80% of the people in a survey revealed that they liked them and had at least one at home or the office. Products that carry the name and logo of a brand are great means of spreading awareness about it and building trust with potential customers.

But, with so many products in the market, how do businesses pick the most relevant ones for their brand? When unsure, it is best to choose a promotional item that is universal and practical. Like a branded pen! Pens have always been one of the top promotional products because they are small, inexpensive, and practical. Using branded pens as part of your promotional marketing campaign will not only make your business remarkable, but also improve brand awareness, lead generation, and conversion.

Why Branded Pens?

Promotional pens are a great product to use in your marketing campaigns, regardless of the nature of your business. Firstly, they are very cost-effective. You can buy them in bulk at a low price and give them away at any event or tradeshow. Since almost everyone needs a pen at some point, your brand has a high chance of getting noticed by people who may need your services. Secondly, pens have a long shelf life and keep reminding users of your brand for the longest time. And lastly, branded pens come in many designs and colours, and are one of the most attractive gifts, happily received by everyone. Businesses can enjoy many benefits of using branded pens in their campaigns or tradeshows.

Using Branded Pens – Benefits for Businesses in the UK

Branded pens have been used by businesses in the UK for increasing brand awareness, for decades. Whether it is a large corporate event or a tradeshow, promotional pens can shine the spotlight on your brand in any setting. Regardless of all the new entrants in the game, branded pens still hold the top position when it comes to promotional products for modern businesses. Simply because they are effective, easy to brand, affordable, and handy.

But how do branded pens benefit businesses more than other products?

For starters, branded pens allow you to personalise them with your company logo and help to fulfil the first requirement for business growth – brand recognition. They are used in all settings including offices, homes, schools and educational institutions, shops, hospitals and more. By putting your brand name and logo on pens, you can give it exposure, unlike any other product.

You can also personalise it to include a message or information that explains your services and compels everyone to try them. As more and more people become aware of your brand and start recognising it, the business will perform and grow better at every stage. Regardless of the kind of pens you use, your business will end up with a competitive edge that will keep it ahead of the competition. To make the best use of branded pens in improving brand awareness, you can distribute them at tradeshows, events, conferences, workshops as a gift with purchases and training days.

The only way businesses can grab a new audience’s attention is to use a promotional product that has a universal appeal. And branded pens have the highest appeal among all groups. It is why they are the most preferred promotional items of large and small businesses in the UK. Here at EverythingBranded, you can shop by material, including plastic pens, and metal pens, or take a look at our unusual pens for a promotional item that will really stand out. Here, you’ll also find pencils and other items of stationery that are perfect for getting your branding in front of a wider audience.

Want to make your businesses remarkable with branded pens? EverythingBranded has one of the largest collections of promotional pens online and can help your business scale new heights with hundreds of branded pen designs. Just give us a shout at 1800-586-1615 and we’ll be happy to help!

Strengthen your brand perception with promotional products

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