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Fun Facts About Promotional Products

26th January 2023

Promotional products, also known as branded merchandise, are items that are branded with a company's logo or message and are used as a form of marketing or advertising. These products can range from everyday items like pens and keychains to more unique items like water bottles and tote bags.

Here are some facts about promotional products that you probably didn’t know before!

  • Promotional products have been around for over 100 years. The first known use of a promotional product was in 1789 when George Washington used branded items such as buttons and ribbons to promote his campaign for president.
  • The promotional products industry is worth over $24 billion globally. In the United States alone, the industry generates over $20 billion in annual sales.
  • Promotional products are effective in increasing brand awareness. According to a study by the Promotional Products Association International (PPAI), 84% of people who receive a promotional product can recall the name of the advertiser.
  • Promotional products can be used for a variety of marketing campaigns. They can be used to increase brand awareness, promote a new product or service, or as a thank you to customers and employees.
  • Promotional products are versatile and can be used by businesses of all sizes. From small startups to large corporations, promotional products can be a cost-effective way to reach a wide audience.
  • The most popular promotional products are still pens, keychains and t-shirts. They are popular because they are versatile, useful and cost-effective.
  • Promotional products have a long shelf life, which means they are likely to be used for an extended period of time. This increases the chances that the product will be seen by more people, and the brand will be remembered.

In conclusion, promotional products can be an effective way to increase brand awareness and reach a wide audience. They are versatile, cost-effective and have a long shelf life. Whether you're a small startup or a large corporation, promotional products can be a valuable addition to your marketing strategy.

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