Marketing Your Business at Christmas

It’s coming up to Christmas so if you haven't already, you should be thinking about how your business, organisation or charity can get fully involved in the Christmas season.

Every organisation, big or small, can be seen taking part in the festivities in a number of different ways. You’ll get John Lewis and M&S trying to tug on your heartstrings, with their famous TV advertisements, by going for the comedic family effect. Whereas companies like Coca-Cola rely on their traditional truck every year. We understand that very few companies have the marketing budgets to fund an elaborate Christmas film so we’re here to offer a couple of suggestions to get your organisation in the festive spirit.

1. Website re-design

The face of the majority of businesses these days is their websites. Giving a website a couple of festive features can get all your customers in the Christmas spirit. Whether it’s a Santa hat photo-shopped on a logo or a snowy backdrop added to the website, it makes the customer feel more welcome to the site. It also makes your site appear frequently updated and relevant (just remember to take the hat off when January begins!)

2. Marketing with Social Media

Social Media is a very powerful tool. It is important to have your business set up on the most used social media platforms such as Facebook, Twitter, Instagram etc. It is beneficial to advertise your Christmas campaign on a range of social media platforms to reach a wider range of audience in an interactive way. 

The reason why organisations use the digital world to promote their campaign is because it makes an immediate impact and gets your message out quickly to people, however, businesses using the traditional method of using branded products as gifts around Christmas is one that has an impact and potential reach as much as online marketing.

3. Christmas Products

People love receiving presents, especially for Christmas. Gift your clients and customers promotional Christmas products such as plushies, Santa hats, or festive baubles for some cheery smiles and brand exposure! Use promotional products to drive people to your brand in a cost-effective way creating high rates of brand recall and building loyalty with each use of your product. 

Here at EverythingBranded, we offer a wide selection of Christmas promotional products and gifts to help you celebrate the festive season. Spread Christmas cheer around the office and amongst your clients or customers with branded goods. Contact our experienced sales team for more information on our promotional Christmas products and they'll help you choose the perfect stocking fillers!