Five Top Tips To Make Your Next Trade Show Fly
Planning a successful trade show requires organisation, creativity and resilience. While most business-to-business organisations measure trade show success by the number of leads, opportunities and return on investment that come out of an event, the level of effort that goes into it ultimately determines its success rate. Trade shows are a huge investment for a company, so you need to make sure they work. Here, EverythingBranded give you seven tips to ensure your trade show is a success.
Plan, plan, plan
One of the most important things you can do before a trade show is to plan, and it’s never too early to start. Pre-show campaign planning is key. Are you launching a new product around the same time as the event? Do you have big news to share? Do you need to print product sheets and order giveaways? Start preparing emails at least four to six weeks before the event. Inform your audience of your presence at the show and use email to announce any important news, teasers and opportunities to meet the team.
Prepare your teams
An effective tool in trade show preparation is communication. Various teams typically attend trade shows, including marketing, sales and the executive team. Make sure everyone is on the same page and has all the relevant information. Create a logistics document to ensure nothing is left out and expectations are communicated. Print out a few copies and make it easily accessible on a mobile device for travel.
Schedule pre-show booth meetings
Utilise your trade show display by marketing yourself pre-show. This is where most of the magic happens. A lot of companies reach out to attendees 4 – 6 weeks before the show. Set up meetings with them at your booth before the show starts. Make it about networking, not selling. You want to hear about what they do more than what you do. Collecting email addresses and phone numbers of past attendees comes in handy for this type of trade show preparation
Remember, fun giveaways equal more traffic. Invest extra money in a giveaway or activity to attract attendees. Promotional giveaways that are easily visible are a way to extend your booth’s reach. Hand out big stickers, wearables, light up trinkets, etc and turn it into a game. Those who wear your promo items have a chance to win something big at the end of the show. Don’t be shy about handing out your freebies, either. The more an attendee sees your goods, the more eager he or she will be to find your booth and see what you’re about. This strategy is great for sales because once someone has tried something, they often feel obliged to make a purchase. It’s called the law of reciprocity – use it to your advantage.
Network with everyone
Some exhibitors might think that it’s unhelpful to network with fellow competitors, however this is not always the case. Trade shows are in opportunity to talk to everyone and take advantage all the opportunities and resources available. You never know when a connection could be of service in the future.
Now you know the five steps to a successful trade show. Good luck! And to see our full range of trade show promotional products, click here. If you have any questions of queries, don’t hesitate to leave an enquiry here and we’ll get straight back to you,