Top tips for creating an unforgettable trade show booth!
If you’ve ever had the delight of attending a trade show with amazing booths, you will know the giddy joy of a child again. Mouth open in rapture you’re pulled towards them. Standing inside, doing a 360 and taking it all in, you smile and do one of two things: 1) Take a picture -you need to remember this company as well as show your friends and colleagues. 2) You begin talking to the stall holder who has approached you during your open mouthed 360.
2 different responses from you, 2 great responses for the company behind the booth.
Most businesses put together their trade show stand using the same information and design that goes into their brochures and marketing campaigns. The result is a generic stand that reads like a sales letter instead of an invitation.
What makes a great trade show booth is one that engages with people and incorporates a degree of interactivity. Booths that tell stories are the trade show booths whose stories are retold back in the office, a business environment which is the target market for the company behind the great booth.
Create a concept. You want to exhibit a design that will capture visitor’s imagination while conveying your brand’s unique persona in an original way. Once settled on a concept, the following factors make the difference between a mediocre trade show booth and an amazing trade show booths.
- Linkage. You want a concept that conveys your company’s style and product, ultimately, you want it to make sense. This is the time to sit down and discuss how these creative ideas could be incorporated on the floor. Your trade show booth doesn’t need to convince prospective customers to engage with you – that’s your sales team’s job. Instead, it needs to be a powerful message that gets prospects to step into your stand and ask questions.
- Creative. The creativity behind a trade show booth is the most important factor. Colour plays a major role in the type of message your business wants to send, and choosing a colour that strikes the right balance between helping you get noticed and supporting your brand is an important decision. Just like different colours have an impact on how your company is perceived, images have an effect on the way passers-by view your company. Use images to filter outbad leads while intentionally attracting the type of prospects your company is looking for.
- Operation. There is more work than goes into a booth than just a great, creative concept. Consider how your booth will be constructed, transported, set-up, torn-down, transported back, and stored/destroyed. These are time-consuming tasks. From researching materials to physically transporting the booth, time is limited and decisions need to be made for a smooth process.
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