Top 5 Effective Methods of Promotional Branding
Companies, charities and organisations investing in marketing products for new product launch giveaways and customer loyalty campaigns need to be sure of getting the best return on their investment (ROI) so here is an easy guide to the top 5 most effective methods of promotional branding that will enable you to do just that…
1 Standard Printing
Used for most branded goods such as: pens and keyrings, this is the most cost effective and most popular technique and can be divided into 2 main areas: Pad printing – where a pad is used to apply the print ink to the product and Screen printing – where the ink is applied via a stencil on a porous metal screen. This method is used for all plastic, PU and metal products and is perfect for non-uniform shapes.
Rotary Printing is a type of screen printing especially for rounded items such as pens, mugs, sports bottles and flasks, where the product is rolled along the screen to enable the print to cover the circumference of the product, sometimes called a ‘wraparound’ print.
2 Transfer Printing
This is used for all promotional items that are made from material such as cotton bags, nylon drawstring bags and any clothing. This is a 2 step process where a printed image is created, applied to thermal paper, and then ‘transferred’ to the material item using a heat process. It is a little more expensive than standard printing due to the 2 steps needed to achieve it.
3 Litho Printing
This process is used for all paper and card items such as notebooks, folders, diaries, bookmarks and calendars. It is used for text and images and the final logo is etched onto a metal plate and then transferred to a rubber roller. The final image is applied to the item via the roller.
4 Digital Printing
Used for flat surfaced items that have a white starting background and is produced with an ink jet printing machine. Four main ink colours are digitally adjusted to produce thousands of shades and although a little more expensive than the other print methods, the finished effect is much more detailed and used where pictures, photos and picture style logo’s need to be reproduced accurately.
This can be chosen for any metal or wooden product and is now done professionally by specialist computer guided laser engraving machines that carves the image into the item and is therefore permanent. It cannot rub off or wear away and is an expensive and intricate process, but does give a classy image to executive and luxury promotional products.
We hope that this helps you to choose the right product with the right printing method, but if you have a challenging project or just need some quick advice, we are always right here on the end of this phone line to help… Call us 0116 3660052
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