Promotional Products: Do They Work?

18th April 2018 in Branding Advice | Printing Processes

Promotional Products: Do They Work?

With a variety of marketing media available to increase your brand awareness, why should you choose promotional products?

Promotional products are one of the most ignored forms of marketing media and can be used for any marketing campaigns. Whatever the size of the business or brand, promotional products can be used for any budget.

There are many marketing medias available to increase your brand awareness, promotional products are one of the leading materials, generating a larger recall than most TV and Radio advertisements. The BPMA found that 97% of people can recall the brand featured on a mug.

Customer Satisfaction & Loyalty

In addition to this, customers felt they were more likely to do business with the company following the receipt of a promotional gift.

Research also shows that existing customers, who have received promotional products, are 79% more likely to do business with the company again. Promotional products help to show customer appreciation and in turn gain brand loyalty.


The key benefit to promotional products vs digital marketing media, is the longevity. A tweet or Facebook post is here today and gone tomorrow, but your promotional branded product will be kept for an average of 2.5 years!

Positive Brand Perception

Giveaways and promotional gifts help to create a positive impression of your brand. At trade shows, giveaways will help establish a good first impression of your business making it more memorable to those who visit your stand.

Hints and Tips

  • Make your products more memorable by incorporating novelty items associated with your industry. Alongside pens and mugs, use anything from wheelie bins to hats to entice your new and existing customers.
  • Trade show giveaways not only create a good first impression, but for those who don’t have a lot of time to stop and talk you, it gives them something to refer to after.

EverythingBranded Promotional Products

EverythingBranded offer promotional products perfect for anything from trade show giveaways to executive gifts.

Our in-house design team can supply unlimited free visuals to ensure your promotional product is designed to your specific requirements. We also offer free samples on a range of our products, allowing you to ‘try before you buy’ and assuring the quality of our products.

Contact our team today to discuss your marketing campaign and receive advice on the perfect promotional product for you!

Chat to our sales team on 0116 3660052 or start your search for promotional products on our homepage.