Promotional Products Week gets underway this September
Promotional Products Week kicks off soon
Through the blogs and latest news we like to keep a close eye on some fantastic awareness campaigns. Previously we’ve looked campaigns at International Friendship Day, National Walking Month and World Environment Day. This time we’re going to be focusing on something slightly closer to home for EverythingBranded.
Promotional Products Week is a celebration of the promotional products industry. The week runs from September 12 to 16 with the aim to nationally raise the profile of promotional products and encourage their use within the marketing mix; to really showcase the fantastic difference they can make for your business, charity or organisation.
As part of PPWeek, the event organisers, the British Promotional Merchandise Association (BPMA), will be sharing their findings to a study which questioned over 100 marketers about their perceptions of promotional branding and what role they believe it plays in the marketing mix.
As well as showcasing promotional merchandise, Promotional Products Week is also supporting a fantastic group, Pancreatic Cancer UK through the Promote Your Brand challenge.
Simply take a picture or a short video of your promotional merchandise in action and sent it on to the BPMA at firstname.lastname@example.org or tweet them @PPWeek. Whether it’s promotional pens, printed mugs or branded USB sticks, you could become the enviable winner of the Promotional Product in Use of the Year award.
The BPMA are encouraging entrants to donate just £3 to Pancreatic Cancer UK after they buy promotional products, with the target being £10,000. The money will help fund vital research and care for the 9,000 people diagnosed with this awful disease.
EverythingBranded is one of up to 600 BPMA members who are taking part in Promotional Products Week.
EverythingBranded’s Managing Director, Paul Rowlett, said: “We are pleased to be lending out support to this initiative.
“It will do a great deal of good in raising the profile of effective promotional merchandise and it is a good opportunity to raise money for a worthy organisation.
“It would be wonderful if all our customers could donate just £3 to this wonderful cause. If everyone chips in it really could make a difference to thousands of lives.
“We believe it would be wrong for us to ask people to donate to Pancreatic Cancer UK without doing it ourselves so we’re delighted to donate £100 for this wonderful cause.”