Reuse promotional products – top tips

16th February 2017 in Branding Advice

Reuse promotional products – top tips

People often buy promotional products in bulk, always buying more than they need. Reaching minimum quantities, taking advantage of price breaks or over-eager marketing teams often mean that you end up with more promotional products than you had anticipated.

At the end of a marketing campaign, there are often products left over. There will be an awkward amount too. Too few to use for a separate campaign and too many to be ignored.

So, what is the best way to reuse promotional products? Here are some ideas that should help you out.

Social media competitions

Promotional products and social media are usually two separate parts of a marketing mix. Depending on the type of product and the number of social media follows you have, an online competition could be a great way to distribute the products.

If the products are too small, you can create a package from left over products to make the prize worthwhile.

Reuse promotional products as free samples

Here at we offer free samples to customers. This can give an idea of what the product looks like – not the print finish. Using your left-over products as free samples can give customers a good idea of what the products look like and how their design will look on the products.

Donating to charities

Charities and non-profit organisations are always looking for donations and giveaways that will help them out. They may not have need for promotional products with your organisation’s branding on, but there is no harm in asking.

Donating to charities can not only be a good way of using your surplus products for a good cause, but it can put you in contact with members of the community and develop relationships. This could give you key contacts to use in the future.

Use them as complimentary gifts

The final ideal to reuse promotional products is to chuck one in with the orders you fulfil. Using the products as ‘thank you’ gifts to customers will give them a branded product to remind themselves of your company every time they go do use the product.

If you have any ideas of how to use surplus promotional products, let us know in the comments below. To start your search for promotional products you can head to our homepage.  You can also give us a call on 0116 36600552.