Case Study – How Promotional Products Boosted Our Social Media Engagement

31st July 2018 in Branding Advice | Just for fun

Case Study – How Promotional Products Boosted Our Social Media Engagement

Promotional products can help improve any marketing campaign, but they are still under-utilised by many Marketers in the Digital era. The EverythingBranded.co.uk team decided to put this theory to the test ourselves and prove the effectiveness of this key marketing tool in Social Media campaigns.

Hypothesis

We expect that the inclusion of promotional products in a Facebook campaign will increase the engagement received vs. the same campaign without the offer of promotional products.

Method

The campaign we chose to use was the popular ‘Caption This’, where you present an unusual image and invite your Facebook community to provide an interesting caption for the image. We presented a control where we posted a ‘Caption This’ post simply asking the community to offer up ideas and the post was  boosted by £5 for the duration of 1 day.

“CAPTION THIS

Give us your best caption for this photo!

#CaptionThis #ThursdayThoughts

Results were measured and then we posted a different image asking the community the same, to provide a caption. However, this time, they had the chance to win a gift bag filled with our promotional products. This post was boosted by £5 for 1 day also, and targeted to the same audience.

“CAPTION THIS!
Give us your best caption for this image, for the chance to WIN an EverythingBranded goody bag!

How to enter:
-Comment your caption
-Share the post

Winner will be selected on Friday!

#CaptionThis #Win #Competition

Findings

Once we introduced the promotional products to the same style of post, we saw dramatic increase in a number of areas:

  1. Reach – 877.27% increase
  2. Comments – 1500% increase
  3. Post Clicks – 3500% increase

Without the inclusion of promotional products, the initial post received little or no engagement from our Facebook community.

The prize of an EverythingBranded goody bag, not only benefited our Social Media engagement, but will help to spread brand awareness with the gifting of our own branded products.

What you can take from this experiment

Social Media is one of the key marketing tools in business today, with consumer communication having a significant impact on our online brand perception, it is important to build a community that engages positively with your business on a regular basis. However, as the control shows, this is not as simple as it may seem. Consumers are more likely to engage with your Social Media campaigns if there is an offer involved.

Giveaways, such as a goody bag, are an excellent way of generating a positive relationship with your Social Media community and potential customers. Using promotional products for giveaways is also one of the most cost effective methods of boosting your engagement and Social presence, with items such as printed pens available from as little as 16p.

Promotional giveaways cement the positive perception of your brand with a physical reminder of your business.

EverythingBranded.co.uk promotional products

EverythingBranded.co.uk offer a 50,000-strong line up of promotional products suitable for all businesses in any industry. Our dedicated Account Managers can help to advise you and find the best products for your brand, give them a call on 0116 366 0052.

Or you can start you search on our website here.

Our in-house design team will work closely with your Account Manager to ensure that your products are printed with your chosen design to your specific requirements. If you are a start-up business, we also offer a FREE logo design!

Chat to our sales team on 0116 3660052 or start your search for promotional products on our homepage.