Promotional Products for Start-Up Businesses

25th April 2018 in Branding Advice

Promotional Products for Start-Up Businesses

Marketing Your Start-Up

Starting a business can be a daunting task and knowing how to market yourself to ensure success is one of the stumbling blocks you’re likely to encounter. The majority of people think of digital platforms when it comes to marketing, with Social Media taking the world by storm and the classic marketing moguls TV and Radio. However, one of the most steadfast and cost effective ways of marketing your business remains to be promotional products.

With so many people focusing on the digital world, it’s a breath of fresh air to find a marketing tool that is still linked to the physical realm!

The range of promotional products available to small businesses is astounding. No matter the budget of your marketing campaign, there are promotional products that can generate impressions in day to day life for each and every industry.

With a record number of 5.7 million private businesses running at the start of 2017, it is important to make sure you establish yourself in your chosen industry and fast.

The top industry sectors dominated by small businesses are Construction, followed by Scientific and Technical businesses and then Retail. Here we give you some ideas of how to take your start-up from a small business and make it grow and grow.

How to Use Promotional Products in Your Marketing Campaign

Promotional products are a cost effective way of spreading your message, but how can you use them in your marketing campaign?

With so many promotional products to choose from, from pens to BBQ sets, there are branded products for every budget and every occasion, it’s a matter of finding the right one for you.

If you are a start-up business, you’ll be looking to invest in smaller items that you can use as giveaways in order to raise awareness. Items that you can hand out, perhaps at your big opening event, that represent your brand without breaking the bank. Promotional Products

Novelty items, such as our Wheelie Bin Pencil Sharpener, are perfect for waste and recycling businesses, or even businesses that are conscious about waste and the environment. Unusual products such as this are bound to make an impact, whenever potential customers use it.

For those with a target audience that will likely be based in an office environment items like this Stress Computer Buddy, two promotional products in one! The stress ball element is designed as a friendly caricature with ‘hair’ that can help clear away debris from your keyboard or desk area.

Both these promotional products are cost effective and memorable, helping to define your brand amongst your target audience.

Once you have regular and loyal customers, promotional gifts are an ideal way of building and maintaining relationships. Items such as this Wine Set are an excellent gift for longstanding customers and a brilliant way of showing your appreciation.

Here at we have dedicated Account Managers for each customer, working with you to decide on the best product for your needs. We also have an in-house design team that can produce unlimited free visuals of your logo on your product.

To see our full range of promotional products, click here.

Chat to our sales team on 0116 3660052 or start your search for promotional products on our homepage.