Promotional products – Just how effective are they?

6th May 2016 in Branding Advice

Promotional products – Just how effective are they?

We have previously had a quick flick through the history of promotional products and we ended on the fact that branded products are as popular now as they ever have been.

They may be popular but the big question is – are they effective?

The British Promotional Merchandise Association (BPMA) have conducted research over the last few years to show how promotional merchandise is used and how consumers interact with the products they are given during marketing campaigns

Quick hits

  • Promotional products came second, behind television, in ability to remember the brand.
  • 83% of people said they could remember the name of the brand without having to refer to the product
  • 73% would consider purchasing from the company that gave them the promotional gift.
  • 96% believe that branded merchandise increases company awareness.

Just from these stats we can see how effective promotional merchandise really is.

In a 2014 survey, over 1,200 people managers, directors and above were asked if they have purchased anything from one of the companies who have supplied them with promotional products. 83% said yes.

This shows that promotional pens, mugs and more are worthwhile, not just for generating sales to the general public but also as an extremely successful way of getting your brand known by the people who make the big decisions.

So we’ve found out that promotional products do work – now to look at why?

Promotional products have a greater life span. A sponsored tweet or a paid advert on Facebook have a limited shelf-life. Promotional products hang around, they’re used daily and they’re used for a long time.

BPMA logo Promotional products

BPMA logo

Promotional products are extremely flexible. has over 20,000 products available and that number is going up.

The merchandise industry grows and adapts with its surroundings. Mugs and pens will always be among the top selling promotional products but branded bags, USBs, stress balls and keyrings will crack the top five top sellers as well.

Promotional products can be used to reach all kinds of goals. Charity fundraising to brand awareness. Why not check out our website get your campaign off to a great start?

For more research about the promotional merchandise industry you can get out the BMPA website.