Promotional bags – the facts and figures

10th January 2017 in Branding Advice

Promotional bags – the facts and figures

Promotional bags – the facts and figures

Promotional bags are the most popular product in the promotional product industry. Printed bags lead every category going, including market share, volume of click throughs and estimated industry value. Promotional bags are one of the most varied areas of the branded products industry, yet one cotton shopper still is the second best selling product in the UK.

Whether you’re looking at a plastic drawstring bag for a cotton shopper, there is a reason that promotional bags are the most popular product in the business. They work, and the statistics show that they work.

Quick hits

Half of all consumers own promotional bags. Bags are one of the most useful products to have in day to day life, especially with the relatively newly introduced 5p charge for plastic bags in supermarkets.

In America, women are much more likely to own a promotional bag than men. The overall numbers come out at 57% of women owning branded bags against 42% of men.

As well as sex, age makes a difference too. People aged 18-24 are considerably more likely to pick up a promotional bag than someone aged 25-34. This number increases again as consumers move into their late thirties and early forties.

Promotional bags are a worldwide product. Printed bags generate more impressions in the USA than any other promotional product. They’re popular in Leicester, London, New York and Sydney.

So, what’s on offer?

Popularity of promotional bags by age

Popularity of promotional bags by age

Printed shopping bags are the most popular product in this category. Printed cotton bags are the must-have product for any trade show, exhibition or event. The natural colour of the cotton bags gives your company’s artwork a perfect backdrop.

Branded shopping bags aren’t just cotton. We also have a fantastic range of jute, paper and plastic bags. They are all waiting to help you market your organisation.

If printed shopping bags don’t quite suit your marketing campaign, how about a promotional backpack? Branded drawstring bags are cheap and useful. They can be used for shopping, travel and sporting events.

What’s next?

Promotional bags are the most popular product in the industry. Half of the consumer base owns one already, so it’s clear that they work.

If you want to start marketing your brand using a personalised bag, let our experienced sales team know. They’ll be able to walk you through the process, from initial contact to delivery.

You can search our range of designed bags by clicking here.

Chat to our sales team on 0116 3660052 or start your search for promotional products on our homepage.