Marketing During Easter – everything you need to know to make the most of the holiday

1st March 2017 in Branding Advice | Printing Processes | Unique promotional products

Marketing During Easter – everything you need to know to make the most of the holiday

Marketing during Easter in the UK

Marketing during Easter is an important time for any business. Easter is coming and it’s a time to spend the weekend with family and friends scavenging for decorative eggs.

Easter is a staple for many across the UK and weighs heavily on businesses during its brief visit. This year Easter is projected to see a £4 billion increase on seasonal food, gifts, and DIY items. So how can you get your brand involved?

Consumers and Easter

To find the best ways to get your brand involved in Easter, we need to find out consumers habits over this period. You may be thinking this is an easy answer, Easter eggs are the main consumer product in Easter, right? Yeah, kind of. Though Easter eggs may be the obvious answer, it is only partially correct.

Yes, a lot of Easter eggs are sold over the Easter holidays. However, due to the four day weekend in the UK, a lot of families spend their time doing DIY. Such tasks involve gardening, spring cleaning and general home improvement tasks.

Easter and branding

Easter runs from the 14th to 17th April this year and in the run up to this weekend there’s a higher demand for seasonal food, tools and materials to make the most of the four day weekend. So, here are some ideas of what to do to make the most of the holidays.

Branded tools

The biggest bonus of Easter, aside from all the chocolate and completion of Lent. Is consumers want to get as much done over the four day weekend as possible. Normally this means they need tools or building/garden materials. Branding such DIY products is a great way to take advantage of the influx in sales over the Easter period and will be a wise investment for brand exposure. Check out our vast range of branded products here.

Easter Eggs

Easter eggs have become a mainstay of the Easter holidays in the UK. Much like Christmas, Easter eggs are left by the Easter bunny during the night. The first Easter egg was produced in 1873 by Fry’s and made of solid chocolate. On average 80 million Easter eggs are sold a year, it’s a smart marketing move to get branding on these Easter eggs in shops.

Our Easter eggs come in various sizes from 18g up to 100g and can be printed with your logo. We even sell Easter eggs in mugs, meaning long after Easter is finished, your brand remains a prominent feature in clients households and offices. Check out our promotional Easter eggs here.

Easter egg hunt

Easter egg hunts are a great tradition of Easter. The event involves hiding mini eggs around a garden, school playground or park for children to find. Putting one on means you not only get to spread some joy, but can hold raffles or sell promotional Easter eggs with your brand on. We also sell promotional four pack mini Belgian chocolate eggs. A great opportunity to continue the enjoyment and marketing for clients who wish to have a mini Easter egg hunt in their back garden later.

However you choose to spend your Easter, be sure to not miss out on the perfect marketing opportunities that come with it. To enquire about any of our products sold in this blog call us on 0116 366 0052. Our friendly sales team will guide you through the entire branding process with unlimited free visuals.