How to Use Promotional Products – and make them work for you
Because wasting money on them isn’t an option.
You’re probably looking at this and thinking, ‘What kind of a question is that?’ but bear with us. At EverythingBranded, we sell over 40,000 different promotional products, perfect for any occasion. But having so many products to choose from can be daunting. Marketing budgets are tight, and wasting money on a failed product isn’t an option. Any promotional product has to work – and work well. So here’s EverythingBranded’s guide on how to use promotional products to maximise the return on your investment.
Give Away Promotional Products
You can combine print and digital to create a winning social media competition that’s sure to boost engagement! Social media competitions are the fastest way to grow your online presence and get customers excited. But every good competition needs a prize worth winning – say hello to custom T-shirts! These work especially well for brands where you know free tees are the way to your customers’ hearts, like health and fitness businesses or technology and gaming companies.
Hand Them Out at Events
Ever been to a stand at an event because you knew they were handing out freebies? (Don’t worry, we don’t judge.) Stickers, tote bags, and notebooks draw attention to an exhibition stand like a moth to a flame. Not only is all this extra attention beneficial to your brand, there are lots of added benefits. If there are people carrying around your promotional tote bag at an event, they’re basically advertising your brand for free. Consumers are also likely to take your products, like branded notebooks, home with them to use personally.
Leave Them Around Your Place of Work
Do you work somewhere where customers need to fill things in? Or do you have a waiting area? Make the most of this opportunity and leave a pot of custom printed pens handy for customers to pick up and take away with them.
Send Mugs Out in the Post
Ideal for Christmas campaigns or foodie companies, personalised mugs make great giveaways. Create a campaign where the first 100 orders get a free mug and watch the purchases fly in. You could add extra value to your promotional mugs by filling them with goodies like mug cake mix or hot chocolate sachets.
Give Them to Your Employees
Get the most out of your promotional merchandise by handing it out to your employees. Things like notepads and coasters will help to create a sense of unity in the office and it’s an easy way of decorating with your branding. Giving employees custom logo T-shirts is also a fantastic way of raising awareness. If they call at the shop or petrol station on the way home from work wearing your brand, that’s getting your business’s name out to loads of new potential customers.
If you’re a museum, library or tourism attraction that relies on a gift shop, printing promotional products are a really affordable option. Bookmarks appeal to many library and museum target audiences, and T-shirts and mugs are always popular options for attractions.
Sponsor a Charity Event
Sponsoring an event is a great marketing tactic – and it’s always a win-win situation. You’re marketing your brand to loads of local people and the charity will benefit from the sponsorship. Print and design your own personalised T-shirts with both your logo and the charity on for people taking part in the even to wear. This then works as advertisement for your business. And what’s even better? It could also make for a fantastic PR opportunity!
So if you want to speak with one of our experienced sales team who can find you the perfect promotional product that will work best for you, leave an enquiry here and we’ll get someone to get back to you.